Hello,
We have as a rule been ticketing any free events that we run as an opportunity to capture data and to be able to better understand our visitors. Some of these free ticketed events include exhibitions which we are keen to track attendance to. We want to do this for two reasons, firstly to give us accurate drop out rates for reporting, and secondly so that we hold a more accurate record of attendees and not just constituents who have booked tickets. This will enable us to be smarter when targeting communication post visit amongst some other benefits.
Whilst the organisation understands the benefits of this we have struggled to get the commitment to the additional person and budget associated with that in order to operate the scanner. We use N-Scan for most one off free events as the cost implication isn't as large. I was wondering if anyone else had come across this and if you had any solutions to this. Open to suggestions of N-Scan related solutions or something more out of the box.
Thanks,
Will
Hi Will, Not sure where you and your organization landed, but during the conference last year, I hosted a Managing Free Events session. The notes may provide some insight on what other orgs do, but it focuses on managing free events as whole and not specifically to scanning. Here is the link: https://www.tessituranetwork.com/Community-and-Events/Conference-Archive/tlcc2018archive and then it is under Open Space Discussion-- Page 145.
I also found this in the Open Safe reference: Follow this Mini Magic suggestion for tracking free events that uses a free app to scan & track attendance via CID: www.tessituranetwork.com/Passthrough
Hope this helps,
Joe
Hi Joe,
I've just had a read through the open session notes, and I think this still leaves us with a puzzle to solve about tracking the attendance. We know if the constituent has purchased a ticket in all cases, the difficulty lies in spreading manned devices across the museum to capture the attendance into everything going on in a particular day.
Some of the solution from the session in 2017 were interesting, but as exhibitions can run for up to 6 months the nuanced solutions wouldn't really be an option for us. So unless any other organisations have any other solutions we will have to keep thinking. It would be ideal if we had a system that did not require the additional member of staff, but any solution like that will still be wanting automation.
Thanks for sending that across.