Has anyone sold discounted Gift Certificates before? For example: Buy a $50 Value Gift Certificate for $40. If so, what is the process that was used? Is it a Pricing Rule? Or some other process within Tessitura?
Thank you!
I've definitely had to ponder this before, after some creative marketing brainstorming...
The problem is illustrated when you consider what happens next, after the gift certificate is purchased. When they spend that $50 on a performance, does all $50 get allocated to the performance ticket GL? If so, where did the extra $10 come from? You would have needed to expense it from _somewhere_ when setting up the gift certificate in the first place--a little bit like a subsidy. If only $40 gets allocated to the performance GL, then you're not really selling a discounted gift certificate; you're selling a regular gift certificate and a limited-use opportunity to buy tickets with a discount.
The subsidy option is probably easier to implement, since tessitura doesn't have a built-in notion of a single-use "coupon code" that could unlock a discount.