Hello!
I've also posted in Marketing. We are having an internal discussion about making our surveys more inclusive, keeping in mind that offering choices is still forcing people to make a choice.
I'm wondering how other organizations are handling this? We are grappling with do we just change the choices or perhaps begin slowly by asking the question: To which gender identity do you most identify? And, leave it open-ended allowing people to self-report for let's say three surveys, review responses and perhaps move forward with the below.
We're clear that by not offering specific choices, data analyses becomes a bit more difficult and in the end, it is a bit anecdotal. The other is the "why?" question. What will we use the data for? This question is being asked on a simple after show survey that offers a discount. The responses are not being shared with the organization or used for a specific purpose by marketing. It is, however, important to know audience makeup as it informs so much.
I tried finding articles on this in the forums but nothing came up when I searched "Gender Survey," etc. I would love to hear how other organizations have navigated this!