Hello, Everyone - My Operations Director and Marketing Director saw a presentation at TLCC2018 and someone out there presented on using zip codes as constituents to avoid using the Gen Public ID#0 for admissions sales. They were very excited about the possibilities for reporting and marketing and I have been asked to make this happen. Does anyone else remember this presentation from conference? Or perhaps have some ideas for how best to capture/use zip codes for a museum without having to create new personal records for walk up sales (not always feasible as a museum which gets very busy!)
Thanks in advance!Mindee
The TLCC presentation you are looking for is General Public, But Not Anonymous. From my notes, the Business Analyst from the Metropolitan Museum of Art talked about how they have a record for each Zip Code and County; roughly 40,000 records.
First Name = Out of State - CA
Last Name = 90210
Be careful about using accounts for multiple customers as might be envisioned in this discussion. (Create an account for Zip Code 08904 and then everyone in that zip code who does not give a name sharing the one account.)
There was a change in Tessitura V14 and V15 that makes it likely that you will eventually charge the wrong customer if you are storing lots of credit cards for different customers on these Zip Code Accounts.
See the following link https://www.tessituranetwork.com/Items/Support/Alerts/2019/Generic-Constituent-Accounts
Thanks, Tom, for pointing this out. We are already investigating our stored account practices in anticipation of moving to P2PE; this just adds another thing to the list of considerations, I guess.