Hi friends!
When reporting on average ticket price, do you also include the number of comp tickets? We currently do not, but are considering including it to get a truer representation of what our average ticket price is per house/per show/per season. So I am just curious what other folks might be doing?
Thanks!
Hi Kristine,
We currently do include comp tickets in our average ticket price. We find that it gives a better representation of attendance than just the number of people can provide. This is a museum though so we look at daily attendance, not necessarily through show or season as a theater would.