Digital sales & traditional box office...

Hello,

Really interested to hear from other venues to help inform planning for 2018;  our digital sales  at at 64% in 2017, and we have plans to grow this to over 70% in 2018. 

 We are looking at what this means in terms of box office:

• How are traditional box offices responding to the growth in digital? 
• How can front line staff contribute to and support this mode of sale?

Any insights you could share would be really helpful!

Thanks,
Elaine