Hello!
We are a performing arts facility with three public entrances, and we are exploring different options for how to handle our will call. Our box office/will call is located on the west side of the building, but patrons often enter the south or east entrances looking for their will call tickets.
There are a-frame signs outside of the east and south doors explaining where to go for will call tickets, we insert ticket pickup information in our reminder emails that go out before performances, and our box office staff has been trained to educate patrons about will call location. Inevitably though, there will still be patrons that arrive at the wrong entrances for their will call tickets.
In these situations, we ask patrons to walk around to the west side to pick up their tickets. This is not ideal, especially in inclement weather, and we are looking for a more welcoming solution. Do any of you with multiple entrances/one box office handle things differently? We would love to hear your thoughts!
Warmly,
Robin
We too suffer this same problem at our summer venue, where we have two entrances that span a very long and narrow lobby. Our Will Call is located nearer to one of those entrances than the other.
Similar to what Brian mentioned, we have volunteer ushers, and have one specific usher trained to man the other entrance to guide patrons on where to find Will Call (and the bathrooms, box office, concessions, etc.). Kinda like a concierge for our patrons. The patrons seem to love this idea, and don't mind walking the length of the lobby to get to Will Call.
Looking forward to seeing others' thoughts and ideas on the topic.
Cheers!