Hello World,
We are going on a journey of introducing dynamic pricing to our internally programmed events and I've hit a road block regarding adjusting the lowest price reserve. The view in the zoo is that we should keep our lowest price reserve accessible and not adjust it, despite my view that accessibility is also about value and what contributes to value.
Has anyone got success stories that they would like to share on increasing the lowest price reserve or learning from not doing so? I remember at TLCC it was talked about by many that they started off not increasing their lowest price reserve but then learnt that it was vital. Would love to hear more detail about this!
Beau @ Arts Centre Melbourne
Beau – We always keep the lowest price because our advertising says “Prices start at…”, but that zone does get smaller sometimes.
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Mark Sackett Sent: Tuesday, January 03, 2017 6:31 PM To: Nicole Keating <nkeating@arshtcenter.org> Subject: Re: [Tessitura Ticketing Forum] Dynamic Pricing your lowest reserve Importance: High
Happy New Year, Beau! We have 'extra' zones that are tbd; they are not designated across any seats until we need them.. We use them to create a zone and leave it at a specific price.
In other words, we can raise prices everywhere, add these seats at a lower price (often in the back corners of the main floor, or an area in the back of the top balcony), but not dynamically increase these particular zones when raising prices in other areas of the house.
Please let me know if you have any questions about this. I may have a presentation on this (local, not TLCC) that I can send you if you need it.
Thanks, Mark
From: Beau Vigushin <bounce-beauvigushin8188@tessituranetwork.com> Sent: 1/3/2017 12:58:47 AM
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