Hi there
Our CRM/Tessi team have built script that converts gift cards sold as a performance on our website into a payment method that then has Tessitura spit out an email to the purchaser much like an order confirmation email.
When testing the deleverability of this email - many users in Outlook are having the email go straight to their junk inbox. This is less than desirable especially if Tessitura is sending them an email with a code to their $500 gift card to redeem online!
Just wondering if anyone else has experienced order confirmation / Tessitura emails going staright to junk in Outlook? Our IT Manager has said its not to do with any filters we may have set up inetrnally on our Outlook acccounts.
Our staff that are testing are using Microsoft Office 365 Outlook version 1610.
Best, Maeve
Hi Maeve
Apart from anything technical, you need to be really careful about the wording on things like this. It's very hard to avoid triggering spam filters when your email is about gift cards, because that's exactly the sort of of email that spammers frequently pretend to be.
And in fact, at the moment, there's a flood of (probably phishing) spam floating around which claims to be exactly that - "here's your $500 gift card from <<some random retailer>>!" etc. So that makes it harder for you.
You might need to make your email text less explicit....
Ken
Hi Ken
Great insights! We'll review the content of the email - as you say, very difficult when we don't want to trigger red flags for spam but also want to be clear to the end user that it is a Gift Card. Does ACO have electronic Gift Cards?
Very much appreciated,