For any of you who do season tickets, when do you release the next season? We are at a University and we release our season in July with single tickets going on sale a month before the first performance. What I'm looking for is:
When do you launch your season?
Do you announce the season at your last show to boost sales?
What are the benefits of when you release your season?
Thanks in advance!
Hi Amy,
I’m also within a University setting. We typically aim to announce with the 4th show (in a 5 show season) usually mid-March. This gives us the last 2 productions to reach out to subscribers for renewals. Single tickets usually go on sale late August with our first production starting mid – late Sept.
Best,
Laura
__________________________________________________
Laura Kirk | Director of Audience Services
Yale School of Drama | Yale Repertory Theatre |
203.432.1522 office | 203.577.7692 cell
www.yalerep.org
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Amy Lehman Sent: Thursday, December 1, 2016 3:57 PM To: Kirk, Laura <laura.kirk@yale.edu> Subject: [Tessitura Ticketing Forum] Season Launch Questions
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