Renewal VS Acquisition

Hello!

 

How do you track Renewal VS Acquisition for season ticket renewals? In our previous system, we had separate price types for them (RENA = Renewal Adult and SUBA = New Subscriber) but that, of course, doubled the amount of sub price types in every performance and the human error was high.

Do you track new-to-file/acquisition single ticket buyers as well?

 

Thanks!

Molly

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