Hello World,
We are exploring guest checkout functionality for our website and our teams are engaged in debate about what customer data should be collected through a guest checkout purchase. We want to speed up the process and not make it long and boring, but also want to know things about our ticket buyers!
Has any other company gone though a similar process and have challenges / opportunities to share?
Beau @ Arts Centre Melbourne
Also interested in this topic! i know our Marketing department would love an online guest check out, but I can't get away from wanting to know who bought the ticket...