Hi folks -- cross-posting this to Finance for visibility.
Wondering what some typical configurations look like out there in the performing arts org world. For ticketing campaigns, the examples I am most familiar with have one campaign for single ticket sales for the entire fiscal year, and another campaign for subscriptions, another for fees, and that's basically it. But I'm starting to think this is more typical for organizations that just produce one type of event year-round, like opera houses or symphonies.
For orgs that produce a wide variety of events, how do you structure your campaigns for ticketing? One campaign for the entire FY? One for each season of events? Or more granular, like one for each series of productions, or even one campaign per production? Separate campaign for subs, or no?
It would be great to get some quick feedback from a few people. If you want to offer more, how much value would you say you get out of the canned campaign reports with regard to your configuration?
HI Nick,
At the Young Centre, from a ticketing standpoint, we create one campaign for each business unit (we are a consortium of 3 businesses) for tickets and one for fees. Subs and single tickets are combined in the one ticketing campaign. For our largest business unit, we create a third campaign for exchanges. All campaigns are built from scratch each new fiscal year. Reporting is generally done by appeals ("Performance Sales by Appeal" is a favourite of ours) so the campaign structure is fairly broad, it's the appeals within each where we see more detail.
Let me know if you have any other questions.
Thanks,Tal
Tal Hebdon
Senior Manager of Patron & Operations Services
Young Centre for the Performing Arts