Hey All...greetings from Winnipeg,
So I do know that there are a lot of users doing dynamic pricing at this time. We are just in the "consideration" phase of this here at MTC and I have a question for all of you doing it.
I know there are several ways to execute this, but I am wondering if you all would share your methods.
What functionality are you using to accomplish it (price maps, editable pricing etc.), and what are the pros and or cons of the method you chose.
Any insight is appreciated as usual.
Thanks
Jen
We create new price maps. We end date the current price map to a time when there aren't going to be any transactions taking place (the middle of the night when the website is down for system backup) and start the new map 1 min later. We leave the original price map marked as the base price.
Pros: This allows us to have historical data for when the change occurs and it allows us to back date orders if we need to and sell the original price (for us this is mostly to accommodate company orders)
Con: Because of the differences in prices between shows and the number of shows in a run, this really can't be done using season maintenance so it can take a long time to set up. Since the Availability tab of the product guide will only display the availability by section if the base price is an active price we lose the ability to reference availability this way once the new price is active.
We easily get around the cons by requesting a minimum of 1 business day notice of any chance and if we need to know availability by zone we just run a report so I wouldn't say that either con is all that bothersome.
I'll just add that whatever method you choose . . .test it thoroughly with all your reports as well as looking at how it affects your numbers in Season overview. One of the reasons that we chose to leave the original price marked as the base price was so that the original gross potential would still display in Overview as all our goals and budgets are based off the original amount.
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From: Jennifer Skelly <bounce-jenniferskelly8648@tessituranetwork.com>Sent: 10/28/2009 11:14:14 AM
Whilst I go searching through the archives for more information is there any reason not to just add on a second price map with the difference that you plan on increasing?
Seems like that would solve the con with the availability tab and keep all the pros in place.
Has anyone tried this?Are there inherent cons that this would create?
From: Christy Carlson <bounce-christycarlson2662@tessituranetwork.com>Sent: 10/28/2009 5:39:22 PM
Sorry I was unclear. What I mean is let's say I have a price map at $30 and I want to raise the total price of the ticket to $35, what if I simply added an additional price map of $5 to start at the time I want to make the change? So I have two active price maps on the price type, one at $30 that is still marked as "base" and one at $5 to make up the total value of the raised price.
Has anyone done that? any cons?
From: Christy Carlson <bounce-christycarlson2662@tessituranetwork.com>Sent: 11/10/2009 11:25:20 AM