Wondering what the common practices are for this. Some common examples:
Consider that all orders are purchased in advance and held at will call. Some of the challenges that arise:
We went with a simple approach of using Order Notes as "Booking Contact information" so that customers booking online can nominate a name and contact number of someone authorised to collect tickets on their behalf. It obviously only works at the entire order level, rather than drilling down to sub-line items.
The main benefits are that the order notes field is right there for the operator to see when it comes time to print out the tickets, and it was really easy to implement online. It obviously doesn't allow the audit trail of Owner/Initiator/Recipient, though!