Does your organization:
the use of mobile devices to presentation ticket bar codes?
As we move to a world with more mobile devices and expectations set by the Airlines, for profit Stadiums and StarBucks.
I'm interested in conversations with organizations that have decided to be inviting about the use of mobile devices to present tickets. How are your box office and front of house staff finding the experience? How are your customers finding the experience?
What are the keys to a successful mobile device friendly ticket operation?
--Tom Browntbrown@bam.org
Tom,
First off, thank you for starting a conversation about this topic in the forums. It is one that we have on a regular basis here at The Public, but it is time we as a community start discussing in order to ensure that future improvements to Tessitura and NScan are aligned with new technology as well as the needs of our guests.
Our organizational response to guests using PAH on their mobile devices is determined by two primary factors; venue and the particulars of each case. Additionally PAH has only been an option as of January this year.
Joe's Pub welcomes and encourages it.
Our five traditional theaters we tolerate/discourage it.
We do not offer PAH options at The Delacorte in Central Park.
The box office staff have not had issues with it thus far and we discuss it enough organizationally that I would know if there were specific concerns. The effect on house staff varies per the venue as discussed above and will be discussed below based off your additional bullet points. The customer response varies based on their age demographic, but only after we have exhausted all attempts of assisting them at the door do they become frustrated that our delivery methods aren't more advanced.
The key, is to have a real mobile option. PAH delivery should not be our final frontier. Until then set your organizational boundaries of what you can and cannot accommodate and remain friendly towards the guests when they become upset about a lack of technological advancement. We are restricted to what Tessitura can offer and what organizationally we can afford as non for profits. We are blessed with a fantastic web and development team and I am very excited about the options we are exploring to combat many of the concerns you have above.
Until then I look forward to a day where we can scan a membership card for entries into a performance and catch up with those entities that are already using ticketless entry options in commercial venues.
I am always happy to discuss specific points further and feel free to email me directly Tom. I will happily find time to reply and/or set up a phone call.
Best,
Rich Denney