Scanning mobile devices with N-Scan

Does your organization:

  • welcome and encourage
  • tolerate
  • discourage
  • down right refuse

the use of mobile devices to presentation ticket bar codes?

As we move to a world with more mobile devices and expectations set by the Airlines, for profit Stadiums and StarBucks.

I'm interested in conversations with organizations that have decided to be inviting about the use of mobile devices to present tickets.  How are your box office and front of house staff finding the experience?  How are your customers finding the experience?

  • Are there technology issue?
  • Does it cause lines to run slower or longer at the Entry doors or the box office?
  • How are intermissions for seated houses? 
    • What do you do if the mobile device with the ticket is no where near the person who has to go out for a smoke or to the bathroom?
  • Has this increased or decreased the incidents of forged tickets?
  • What percentage of customers choose to use their mobile device to present their tickets?

What are the keys to a successful mobile device friendly ticket operation?

--Tom Brown
tbrown@bam.org

Parents
  • Hey Tom,

    This was an important feature for us when we were looking at implementing scanning and the types of scanners we could use. We definitely welcomed and encouraged people to not print their tickets and just display it on their phone at the gate. At present we only use it for our outdoor film festival.

    It is a little bit slower than scanning paper tickets. The brightness of the screen is a big factor (most people were ok though) and barcodes generally had to be zoomed in before they could scan. This was just off our first year though so we'll be doing more testing before our next Festival to see if we can fit a larger barcode and make sure it is right where we want it to be when it's viewed on a mobile device. I think that's the big thing out of this. 

    As the season went on we found more people were presenting their tickets on their phone and not printing them out and this seemed fairly consistent across both our younger and older audience members.  

    Our film venues have external toilets and the venues just issue a separate pass-out/toilet pass that customers surrender on the way back in. They've been doing it this way for years and we felt this was a lot simpler than constantly scanning in and out.

    I think the biggest thing to get right is the way the barcode displays on the mobile. If you can get it to be the right size for scanning then you've only got to worry about the brightness at the gate and that's not going to be an issue for every phone. 

     

    Hope this helps. Let me know if you want anything more specific. 

Reply
  • Hey Tom,

    This was an important feature for us when we were looking at implementing scanning and the types of scanners we could use. We definitely welcomed and encouraged people to not print their tickets and just display it on their phone at the gate. At present we only use it for our outdoor film festival.

    It is a little bit slower than scanning paper tickets. The brightness of the screen is a big factor (most people were ok though) and barcodes generally had to be zoomed in before they could scan. This was just off our first year though so we'll be doing more testing before our next Festival to see if we can fit a larger barcode and make sure it is right where we want it to be when it's viewed on a mobile device. I think that's the big thing out of this. 

    As the season went on we found more people were presenting their tickets on their phone and not printing them out and this seemed fairly consistent across both our younger and older audience members.  

    Our film venues have external toilets and the venues just issue a separate pass-out/toilet pass that customers surrender on the way back in. They've been doing it this way for years and we felt this was a lot simpler than constantly scanning in and out.

    I think the biggest thing to get right is the way the barcode displays on the mobile. If you can get it to be the right size for scanning then you've only got to worry about the brightness at the gate and that's not going to be an issue for every phone. 

     

    Hope this helps. Let me know if you want anything more specific. 

Children