Hello!!
Our marketing department would love to have to Tessitura and pull their own lists. I'm wondering if other organizations do this? We currently only have Tessit installed in the box office and for our Development Director.
Would love to know any experiences you're willing to share.
Thank you!
Michelle
All areas of our organization use it - Education, Development, Box Office, Audience Development, Marketing, F&B...almost every department besides Production use it.
I think it's a great idea to get as many departments in there as possible! We're actually currently trying to find ways to get more people at our organization in there.
The key thing is to make sure you plan it out properly and provide as much training as possible. Answering questions like "do they need to access and/or make changes to constituent records?" or "should they have access to certain reports?" and other questions like that are super important. We had an employee that exclusively used Tessitura to build marketing lists to use with WordFly and that was it. It worked out great because he knew exactly what he wanted and how to get it (after much training in lists, of course!) and didn't need to rely on other people to get him that information when he needed it.
As long as you give them a user group with appropriate access levels to what they need (and not want they don't need!) and give them enough training to be confident in what they're doing, I think it can be a really great thing!
Unknown said: Our marketing department would love to have to Tessitura and pull their own lists. I'm wondering if other organizations do this?
Our marketing department would love to have to Tessitura and pull their own lists. I'm wondering if other organizations do this?
All interested departments have access to Tessitura here, and all are encouraged (with varying degrees of success) to use Lists, especially if/when they can replace static spreadsheets.
Hi Michelle,
We ALL use it! All of the usual departments, plus reception, production team, catering/kitchen, literary, front of house… Some of these departments don’t pull lists, but off the top of my head, marketing, dev, ticketing and education definitely can.
Cheers, Kathleen
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Michelle Wiesel Sent: Thursday, June 04, 2015 4:03 PM To: Kathleen Smith Subject: [Tessitura Ticketing Forum] Marketing Access for List Pulls?
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There are some dangers from untrained users jumping in, but more than made up by the synergy of multiple engaged and knowledgeable users. Speaking from experience with a handful of organizations over a number of years, in my opinion the more people in an organization who master as much as possible of Tessitura, the greater the rewards to the organization. The drawback for some people may be that learning to use Tessitura well doesn’t necessarily increase your value outside the organizations that use it.
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Michele Keutsch Sent: Thursday, June 04, 2015 3:15 PM To: John Trimble Subject: Re: [Tessitura Ticketing Forum] Marketing Access for List Pulls?
From: Michelle Wiesel <bounce-michellewiesel7133@tessituranetwork.com> Sent: 6/4/2015 3:59:15 PM
At our place we also have most of the administrative departments using Tessitura to varying degrees (box office, development, marketing, learning, finance, house management, catering, directors' office, press office etc) but you can control group much of the access on a 'need to know' basis.
The biggest challenge when you have many different teams using Tessitura is ensuring consistent business practices and procedures throughout your organisation or consortium. We try to address this via our building wide Tessitura User Group and regular consultation and training sessions.
Same here – we all use Tessi – BO, finance, marketing, production, press, education, executive, devo. The more the merrier! You can separate them into various groups with various levels of security availability for ticketing, reporting, just to look, etc.
Ellen Holt
Box Office Manager
Celebrity Series of Boston
20 Park Plaza, Suite 1032
Boston, MA 02116
617-598-3224 (p)
617-598-3291 (f)
www.celebrityseries.org
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Michelle Wiesel Sent: Thursday, June 04, 2015 4:02 PM To: Ellen Holt Subject: [Tessitura Ticketing Forum] Marketing Access for List Pulls?
Thank you everyone! Very helpful. I too would like to see every department use the software and agree it's a matter of training and identifying needs.