Generic Sources and Source Code Accuracy - Best Practices?

Former Member
Former Member $organization

Hello all! 

We've noticed a trend where staff will choose a generic source (walk-up or word of mouth) when unsure of the source. Unfortunately, this drastically (we suspect) inflates our walk-up and word of mouth sources. 

We revamped our source codes which helped with our source code accuracy challenge. However, while ideally we would know exactly which marketing effort and therefore source brought a customer in this is not possible 100% of the time either because the customer themselves are unsure or the staff forget (or are unable to) ask during the transaction. 

Has anyone implemented a miscellaneous or unknown source to use in these situations? Was it successful or detrimental? I'm hesitant because I do not want to encourage its use. Does anyone have ideas of another way to gauge the impact of these unknowns on source code accuracy? 

Thanks!

 

Andrea 

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  • I've found that's the best way to get accurate sales data. It gets trickier when they are all full price. Unless you pull a fast one and eliminate the generic codes!

    Ellen
    Sent from my iPhone

    On Sep 25, 2014, at 6:02 PM, "Andrea Williams" <bounce-andreawilliams8740@tessituranetwork.com> wrote:

    Ellen, we use offers to hide many price types, especially discounted and voucher prices. I'm mostly brainstorming for our standard price types and day to day transactions. Were you suggesting hiding all price types? 

    Regards, 

    Andrea

    From: Ellen Holt <bounce-ellenholt3917@tessituranetwork.com>
    Sent: 9/25/2014 1:21:18 PM

    I work in a theater not in a museum environment, so I'm not sure this would apply, but you can associate each source with a different price type and set it in the correct MOS by clicking on  "offers" in Performances - MOS.  Your staff would have to enter the correct source to populate the correct price type.  Once a price type is linked to a source in offers the price type can't be used without the corresponding source.  I hope this is what you're looking for.




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  • I've found that's the best way to get accurate sales data. It gets trickier when they are all full price. Unless you pull a fast one and eliminate the generic codes!

    Ellen
    Sent from my iPhone

    On Sep 25, 2014, at 6:02 PM, "Andrea Williams" <bounce-andreawilliams8740@tessituranetwork.com> wrote:

    Ellen, we use offers to hide many price types, especially discounted and voucher prices. I'm mostly brainstorming for our standard price types and day to day transactions. Were you suggesting hiding all price types? 

    Regards, 

    Andrea

    From: Ellen Holt <bounce-ellenholt3917@tessituranetwork.com>
    Sent: 9/25/2014 1:21:18 PM

    I work in a theater not in a museum environment, so I'm not sure this would apply, but you can associate each source with a different price type and set it in the correct MOS by clicking on  "offers" in Performances - MOS.  Your staff would have to enter the correct source to populate the correct price type.  Once a price type is linked to a source in offers the price type can't be used without the corresponding source.  I hope this is what you're looking for.




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
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