Generic Sources and Source Code Accuracy - Best Practices?

Hi Andrea,

I’m afraid I don’t have a brilliant answer….  In the past, I’ve looked at overall sales spikes rather than specific source codes used, because I *know* how easy it is to just select ‘word of mouth’.  So if I sent out an e-blast with an offer for Show A, and then for the next few days we’re getting a lot more sales on Show A than usual, I’ll generally attribute it to the e-blast.  For me, source codes are more of a general guide rather than a hard-and-fast thing. 

Cheers

Kathleen

From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Andrea Williams
Sent: Thursday, September 25, 2014 2:09 PM
To: Kathleen Smith
Subject: [Tessitura Ticketing Forum] Generic Sources and Source Code Accuracy - Best Practices?

Hello all! 

We've noticed a trend where staff will choose a generic source (walk-up or word of mouth) when unsure of the source. Unfortunately, this drastically (we suspect) inflates our walk-up and word of mouth sources. 

We revamped our source codes which helped with our source code accuracy challenge. However, while ideally we would know exactly which marketing effort and therefore source brought a customer in this is not possible 100% of the time either because the customer themselves are unsure or the staff forget (or are unable to) ask during the transaction. 

Has anyone implemented a miscellaneous or unknown source to use in these situations? Was it successful or detrimental? I'm hesitant because I do not want to encourage its use. Does anyone have ideas of another way to gauge the impact of these unknowns on source code accuracy? 

Thanks!

Andrea 

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Hi Andrea,

I’m afraid I don’t have a brilliant answer….  In the past, I’ve looked at overall sales spikes rather than specific source codes used, because I *know* how easy it is to just select ‘word of mouth’.  So if I sent out an e-blast with an offer for Show A, and then for the next few days we’re getting a lot more sales on Show A than usual, I’ll generally attribute it to the e-blast.  For me, source codes are more of a general guide rather than a hard-and-fast thing. 

Cheers

Kathleen

From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Andrea Williams
Sent: Thursday, September 25, 2014 2:09 PM
To: Kathleen Smith
Subject: [Tessitura Ticketing Forum] Generic Sources and Source Code Accuracy - Best Practices?

Hello all! 

We've noticed a trend where staff will choose a generic source (walk-up or word of mouth) when unsure of the source. Unfortunately, this drastically (we suspect) inflates our walk-up and word of mouth sources. 

We revamped our source codes which helped with our source code accuracy challenge. However, while ideally we would know exactly which marketing effort and therefore source brought a customer in this is not possible 100% of the time either because the customer themselves are unsure or the staff forget (or are unable to) ask during the transaction. 

Has anyone implemented a miscellaneous or unknown source to use in these situations? Was it successful or detrimental? I'm hesitant because I do not want to encourage its use. Does anyone have ideas of another way to gauge the impact of these unknowns on source code accuracy? 

Thanks!

Andrea 

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!