Hi everyone
We are new to Tessitura here in Denmark and we are looking for directions on the best practice for subscriptions in Tessitura.
At the moment we have two kinds:
Fixed packages that would be similar to the superpackages in Tessitura. Meaning that we have multiple (usually 8) performances on different venues in one package. The subscriber has the same seats every year, sometimes in different pricegroups depending on the venue. We choose the performances and a limited number of dates for them to choose from.
These subscribers are getting a discount on their tickets and on the rest of the tickets throughout the season and a lot of other offers only connected to subsribers of these packages. At the moment we have 29 different packages.
These customers are very important to us, and we would like to give them the best possible treatment, and an important part of this is giving them an easy way to book online. Most of these customers are not very familiar with the internet, but still they are keen on using this option.
We also have a non fixed package. The customers who choose this package must pick and choose at least 6 performances in the season. They can choose various numbers of seats on the different performances. It is possible to pick this kind of subscription throughout the year. These customers are also getting a discount on the rest of the performances in this season.
Sorry for the very long text, the question we are asking is whether it makes sense to continue making our subscriptions in this way or you would recommend us rethinking the way we are doing subscription?
Thank you very much.
Kind regards Eva
Hi Eva,
Just one more thing to add. While I highly recommend the use of Super Packages for your fixed packages, be aware that you do need to have a set date for each performance involved. So every date combination will need a new package option. Depending upon how many date options you offer, you might end up building a massive amount of packages, processing a lot of exchanges, or it might turn into using mixed series subscriptions instead. Packages are about the most complicated part of the system, so test everything and make sure you getting working the way that works best for you.
Good Luck and Welcome!
Thank you very much for all your answers, this forum is great:-)