Hello All,
I'm wondering if there are any theatres who are allowing patrons to drink their beverages that are not bought in their venues. If so, what has been the reactions from patrons. If not, any of you considering it?
I know the arguement has been that this would decrease bar sales etc. I wonder though the value of customer experience and does this policy negate things that we as marketers are trying to do with patron loyalty.
Thoughts and feedback would be wonderful!
Reena
Hi Reena,
If the venue is out doors, they usually allow the patrons to picnic - including alcoholic beverages. However, for indoor venues, I would imagine that there are local laws that must be observed.
Susan
We have a venue that serves alcohol and per our state alcohol licensing laws, we have to be strict on what is permitted in our house. We only allow bottled water purchased in our cafe, and special sealable souvenir cups into our theatre for consumption during a performance. Personal water containers, along with other beverages sold in our cafe or brought in by the patron, are not allowed beyond the lobby.
We too notify patrons in their ticket emails reminders and signage at the theatre about the food and beverage policies. For the most part, patrons understand and comply. And as Isaiah pointed out, there are mitigating circumstances where "special needs" cases are considered, and the policy waived.