Hi Everyone:
I'm hoping someone has had experience with dealing with dynamic pricing and facilities in Tessitura. We are half-way through our season and Marketing has asked me to implement dynamic pricing. They want me to be able to price "hot seats" individual and move at will to different prices.
For example the highest prices would go to:
Aisle pairs, seats located in rows 6 through 9, and seats in those rows located in the center of the row. The aise pairs on house left and right would be higher than other seats but less than the aisle pairs in the center.
They want me to be able to change these enmass and immediately when requested. We are part of a consortium and they have dealt with this just a bit, not on the scale we need to.
Any ideas or experience you can share would be much appreciated!!!!
Michelle Wiesel, Ticket Services Manager
Wallis Annenberg Center for the Performing Arts
Michelle,
We accomplished this by re-zoning our houses. The 'hot seats' were placed in a zone within a zone (ie A+1, A+2, A+3 etc.) This way we can increase the price of our hot seats while leaving the others alone.
Michele
Hi Michele:
Thank you! I'm fairly new to Tessitura and familiar with layering and expiring pricemaps to accomplish this and of course the rezoning makes perfect sense. I wasn't aware you could build zones within zones. Great solution and exactly what we're looking for!
Thanks again,
Michelle
Hey Michele.
I'm curious about this zone within a zone process. What exactly is the process in doing this? Do you mean in a Price Zone Map drop down you would have multiple zones? Then what?
Just curious about how to set this up.
Thanks.
Adria
Adria,
Sorry, just realized I never responded to this question! It wasn't really zones within zones. We had an A+ zone that we determined specific seats that we would likely want to increase more than other seats in that same zone, so to accomplish that, we actually created 3 A+ zones, A+1, A+2, A+3. We could then specify in our YM application which A+# to increase. So, in the end, we could have 3 completely different prices for our A+ zone.
Hope that makes sense, if not shoot me an email.