I seem to recall that business_title is an actual field in some forgotten table (rather than the expected referenced field in TX_CUST_KEYWORD), but for the life of me can't remember. I think I irreparably damaged my parietal lobe in college (*ahem*).
Help me Tessiturians, you're my only hope.
Bonus Star Trek Related Trivia: Leonard Nimoy is said to have developed his famous Vulcan hand sign from the blessing gesture used by the kohanim (Jewish geneological descendants of the temple priests).