Hi all,
We're in the process of working with Experian to do our first NCOA in many years. For our first pass at this process, we've opted to NCOA as many records as possible in 4 rounds. We have roughly 3,000,000 records in our database and I'm curious if any of you have insight/experience/advice about the following things:
1. How many years back should we consider casting the net for lapsed ticket buyers? Is there a standard number of years that acts as a reasonable cut off point?
2. As a follow up, what if we exclude certain ticket buyers based on our cutoff who engage with the museum post- NCOA, and don't have an updated address? How common is this and any recommendations for dealing with that?
3. Any further recommendations about how to segment records for an NCOA of this scope?
Thank you!
Kristin
Kristin Nyquist said:3. Any further recommendations about how to segment records for an NCOA of this scope?
We go back six years, for any donor, creditee, subscriber, or STB. We send around 200k constituents each quarter.