Regarding tourism and group sales, and in dealing with tour operators and subgroups, we typically will designate a tour operator as an order owner (they're paying, after all), and the subgroup as initiator or recipient depending on certain nuances. We rely on on location data for ticket buyers, but Analytics reports on owner data. This all works as expected, but doesn't provide us with the detail we often need when reporting on the location of subgroup ticket-holders. For example, tour operator X in Y state books tickets for groups in several other states, but the analytical data only points back to Y state.I fear the only way to sort this is to reverse the roles, making the tour operator an initiator, but that also seems like a fairly disruptive solution. Trying to find a workaround in Analytics, if even possible, would be problematic if it assess initiator or recipient-roled data, which would likely cause more headaches.Has anyone attempted to address this situation? Anyone with similar group clients that have reversed the order roles?
Hi Chaz,
Not quite what you're asking for but maybe another option for you? We track location data in analytics by using the order survey to collect the origin of the group attending - rather than the postcode etc of the actual order. As you've said the order owner is usually not the group attending but the agent booking an behalf. The box office team handle all of the group /tour bookings so this works for us currently. Surveys are in analytics so it's easy that way.
Survey is a single answer per group / order so the team just add the majority origin / location as the single answer per order.
Our Survey questions reference two local tables we had created to add countries (international visitors) & regions (domestic visitors) that we want to track. The surveys are marked as required so operators don't forget to add an answer.