Advice: Postponing the full 2020/21 season

Former Member
Former Member $organization

Hi everyone, 

My organization is looking to postpone our full 2020/21 season an entire calendar year. This has brought up a number of big questions, particularly because we are 4+ months into our subscription sale campaign. I have been with the organization for 1+ years, and have only completed one season build/rollover to date and would not consider myself well-versed on the process.

We have a combination of fixed, and flex packages, as well as assigned and general admission seating depending on concert and venue. I am largely concerned about our main venue with fixed seating packages.

If anyone has an insight or advice, on the questions below I would be grateful:

  • I have a season build checklist, but is anyone else moving seasons that might have checklist items or important things not to miss around the successful postponing of a full season – changing dates/TBD dates, season mapping for changing fiscal years, etc.
    • We will be offering alternative content that will fall within the 2020/21 season mapping, but I was thinking that I would make entirely new production season to keep this separate and to exclude from future rollovers.
  • Subscriptions: 
    • We are trying to figure out the best way to facilitate these changes, and to encourage as many patrons as possible to leave their order as is – are you using any incentives? Is not giving up their seats enough?
    • For those that would like a full refund, is there any way besides manually placing holds, and using tracking documents outside of Tessitura for their subscription seats?
    • If we release the seats due to a refund, is there any way for these to be caught in our rollover for the following season? I don't think so, but wanted to check with the hive mind.
      • I was thinking of a comp price type to substitute in instead of their actual price type that would hold the seats, but also allow us to refund.

In the end, this is going to get extremely messy and I am worried about the impact this will have on the season in question as well as future seasons.

Thank you in advance for any advice or resources you can point me towards!

Kim