We are looking to making some business practice changes around household email addresses. The concept of a household email is basically an oxymoron. There are a small number of email addresses which are actually shared by a spouse or partner, but most of the time the household email address is an email from either the A1 or A2. . The plan is to store email addresses on individual records only. I know transactions are stored on the household record, so that is one of the challenges in this process.
Has anyone else made changes like this or looked into this issue.?
I am looking to get feedback so let me know what you think.
SLSO has this exact same question right now! Tessitura recommend we move individual emails address to the household this earlier this year, but our 'house' is divided. Marketing/Ticketing don't think it is wise to put one individuals email address on the household record (much like the people in this post), while Philanthropy believes it is absolutely the way to go.
Does anyone have any additional input??
Ashley
Ashley Elliott
Database Administrator
St. Louis Symphony Orchestra
314-286-4198
ashleye@slso.org