We are looking to making some business practice changes around household email addresses. The concept of a household email is basically an oxymoron. There are a small number of email addresses which are actually shared by a spouse or partner, but most of the time the household email address is an email from either the A1 or A2. . The plan is to store email addresses on individual records only. I know transactions are stored on the household record, so that is one of the challenges in this process.
Has anyone else made changes like this or looked into this issue.?
I am looking to get feedback so let me know what you think.
Hi Seth,
We use this practice at our organization of only storing emails on the individual record and none on the household. We have a report that runs daily to check and see if any emails have been created on a household record, and if so the box office moves the email to the individual. Since the order is on the household record, if we want to send a confirmation email with an order, we just add one of the individuals as the initiator and then we're able to use their email address. The other thing we have to think about is when creating a list/extraction to send an email to, we just have to make sure we pull in the individual records.
Thanks, Sara. That sounds like the process i had imagined. What is the biggest pain point in the process?
We've had the policy as long as I've been here (only 2 years), so I'm not sure if we decided on it when we went live with Tessitura (about 5 years ago), or if there was a period where we had to go through and move all the emails to the individuals. Now that it's in place, it doesn't really seem to cause major pains. I'd say probably pulling lists with emails, for people who don't do it often it can be easy to forget that you have to pull in the individuals instead of the household.