Hello,
We are about to append age, gender, family income and ethnicity demographic data to constituent records. This will be used by our Marketing Department to help measure campaigns, and pull lists to analyze constituent segments. I have seen that some clients have used Attributes to append this information. That is the direction we are thinking of taking, but I wanted to check and see how others have approached this. We are currently on v15.0.
Thank you,
Sarah
We had a number of data points so we put them in a local table and did a customer screen for display.