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How do you set-up a coupon for money off the total order?

Sara Nemeth
$organization

Based on research that shows sending patrons a promotional coupon worth a flat dollar amount does better than percentage off deals because recipients think of them as leaving cash on the table, we're implementing a Ballet Bucks campaign for our Nutcracker single ticket buyers. The promotion will be worth $50 off their next order with a hard deadline. I'm struggling with how to implement this though. Here's my thought process:

  • Pricing rules and discounts apply per ticket and not the total order, so they won't work.
  • Allocate works within the application, but not online. It also applies the $50 towards Contributions and Memberships, which we don't want to have happen. Additionally, it would require our Patron Engagement (Box Office) staff to subtract the $50 from the order total before clicking Allocate and using that amount for the Allocate amount. I want this to be easy and error proof.
  • It doesn't look like negative dollar amount fees are possible so that's out too.

The promotional piece is ready to mail, so I can't change the offer. I'm hoping you've done something clever that I can shamelessly copy. If it works online in TNEW too I'll owe you one. Thanks!

*Also posting in the Marketing forum.

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  • $organization

    We offer a monetary discount at checkout with Pricing Rules but only give £10 off which is less than our cheapest qualifying ticket, therefore it works fine with the SLI limitations of pricing rules.

    Perhaps I might suggest you lower the discount amount to within your lowest price ticket you want the offer to apply to? I know it's not ideal but this would at least give you something to use straight away and you could avoid the discount applying to contributions and contributions.

    Ideally I think we would all like Pricing Rules to deal with money off discounts...

    I did have a bit of an 'out-there' method for doing the larger discounted amount:

    If you enable your web mode of sale to allow part paid orders and 'deduct' the value of the voucher from the final order total before sending the value to the payment gateway, the customer is allowed to purchase online with the discount. Of course, you're then left with your box office having to do manual adjustments afterwards but the illusion of magic is created for your customers. Your box office staff might hate me for suggesting it though!

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  • $organization

    We offer a monetary discount at checkout with Pricing Rules but only give £10 off which is less than our cheapest qualifying ticket, therefore it works fine with the SLI limitations of pricing rules.

    Perhaps I might suggest you lower the discount amount to within your lowest price ticket you want the offer to apply to? I know it's not ideal but this would at least give you something to use straight away and you could avoid the discount applying to contributions and contributions.

    Ideally I think we would all like Pricing Rules to deal with money off discounts...

    I did have a bit of an 'out-there' method for doing the larger discounted amount:

    If you enable your web mode of sale to allow part paid orders and 'deduct' the value of the voucher from the final order total before sending the value to the payment gateway, the customer is allowed to purchase online with the discount. Of course, you're then left with your box office having to do manual adjustments afterwards but the illusion of magic is created for your customers. Your box office staff might hate me for suggesting it though!

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