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How do you set-up a coupon for money off the total order?

Sara Nemeth
$organization

Based on research that shows sending patrons a promotional coupon worth a flat dollar amount does better than percentage off deals because recipients think of them as leaving cash on the table, we're implementing a Ballet Bucks campaign for our Nutcracker single ticket buyers. The promotion will be worth $50 off their next order with a hard deadline. I'm struggling with how to implement this though. Here's my thought process:

  • Pricing rules and discounts apply per ticket and not the total order, so they won't work.
  • Allocate works within the application, but not online. It also applies the $50 towards Contributions and Memberships, which we don't want to have happen. Additionally, it would require our Patron Engagement (Box Office) staff to subtract the $50 from the order total before clicking Allocate and using that amount for the Allocate amount. I want this to be easy and error proof.
  • It doesn't look like negative dollar amount fees are possible so that's out too.

The promotional piece is ready to mail, so I can't change the offer. I'm hoping you've done something clever that I can shamelessly copy. If it works online in TNEW too I'll owe you one. Thanks!

*Also posting in the Marketing forum.

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  • $organization

    I know this is unhelpful right now, but never, never come up with a clever marketing idea and then do any work around it before seeing if it is possible to implement.  That has brought us to grief more times than I can imagine, but I think (think) I have trained the marketing department well enough that we start with an idea but immediately stop to see if it is possible to implement and if not (probably 85% of the time!) we figure out what we _can_ do.

    The only thing I can think is that if your tickets are uniformly $50+ you could make a -$50 rule that applies only to the first ticket.

  • $organization in reply to Gawain Lavers

    "never, never come up with a clever marketing idea and then do any work around it before seeing if it is possible to implement"

    I need to get this made into a t-shirt (or at least pin it to my monitor)

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