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How do you set-up a coupon for money off the total order?

Sara Nemeth
$organization

Based on research that shows sending patrons a promotional coupon worth a flat dollar amount does better than percentage off deals because recipients think of them as leaving cash on the table, we're implementing a Ballet Bucks campaign for our Nutcracker single ticket buyers. The promotion will be worth $50 off their next order with a hard deadline. I'm struggling with how to implement this though. Here's my thought process:

  • Pricing rules and discounts apply per ticket and not the total order, so they won't work.
  • Allocate works within the application, but not online. It also applies the $50 towards Contributions and Memberships, which we don't want to have happen. Additionally, it would require our Patron Engagement (Box Office) staff to subtract the $50 from the order total before clicking Allocate and using that amount for the Allocate amount. I want this to be easy and error proof.
  • It doesn't look like negative dollar amount fees are possible so that's out too.

The promotional piece is ready to mail, so I can't change the offer. I'm hoping you've done something clever that I can shamelessly copy. If it works online in TNEW too I'll owe you one. Thanks!

*Also posting in the Marketing forum.

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  • $organization

    Sara,

    We've had the same issue here. A couple years ago, we physically printed out a number of vouchers and sent them to a select number of patrons. So in effect a gift certificate but we didn't call it that to get around the expiry. This way patrons could use it online. We were targeting a specific group of patrons so kept our numbers low so we didn't have to produce a lot of vouchers. The vouchers included the gift-certificate number.

    Most recently, we did it as a promo with a per-ticket amount off so it didn't require any fancy footwork and could be handled within the constraints of Tessitura.

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  • $organization

    Sara,

    We've had the same issue here. A couple years ago, we physically printed out a number of vouchers and sent them to a select number of patrons. So in effect a gift certificate but we didn't call it that to get around the expiry. This way patrons could use it online. We were targeting a specific group of patrons so kept our numbers low so we didn't have to produce a lot of vouchers. The vouchers included the gift-certificate number.

    Most recently, we did it as a promo with a per-ticket amount off so it didn't require any fancy footwork and could be handled within the constraints of Tessitura.

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