Trying to identify First Time Buyers (FTB)

I'm having a block.    I was trying to find First Time Buyers or those folks who have not attended in the last 5 years.   So I did a simple list looking at the Ticket History Perf Date (and I've done with unique perf =>1 and another without).   

I then take that list and create another list of this FY performances and ask for  those that does not have the list of prior ticket buyers.  

However, when I run it in T-stats, I'm still finding folks in the list that have prior ticket purchases in the 5 years I thought I was suppressing.

What am I missing?   Is it because history doesn't have the future performance dates yet?   Thanks

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  • Leslie,

    This is always a thorny one - I'm wondering if your results are being skewed by historical (or other) data being imported into your local Ticket History table.  If it's historical, these rows very often have a perf_no value of 0 - the standard criterion in List Manager (Ticket History Unique Perfs) does a count based on the perf_no value and so if it IS historical date, people may have 5 or 6 rows all with the value of 0 - meaning that the criterion only views this as 1 perf!

    In a previous incarnation, I was always asked if we could get a list of all people whose first attendance was <Production A> so I wrote a view that List Manager criteria could be based on it so we could tell whose first attendance was:

    • to <Production A>
    • to <Venue B>
    • since 01/01/2017
    • using a Student price type
    • etc

    Happy to share if you're interested - email me at martin.keen@nida.edu.au

    Martin

  • Hi Leslie & Martin,

    I stumbled across this thread and was so hopeful that you'd solved our problem already...

    Thanks for the great info and tip on the Ticket History; however I tired and this didn't work as I'd hoped (may in fact be due to some wriggly/incorrect data fields...).

    We are aiming to capture First Time Buyers (FTB):

    • Percentage of audiences that are new to the company (per show)

    At this stage, I have tried to run an extraction suppressing all historical shows up until the show we are measuring but this has proved a jumble! Look forward to hearing any feedback or suggestions.

    Many thanks,

    Chantel

  • Hi Chantel,

    When I have been asked to look at first timers to a particular production, I have created a suppression for perf date (set this to < day before the beginning of the production you are looking at), then add a new segment for attendees to that production. You can then use this figure to work out the percentage of first timers.

  • Hi Sanjay,
    Thanks for this feedback! This has been very helpful for my trials.

    Many thanks, Chantel

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