Hello everyone,
Our primary theatre season consists of six plays which are initially sold as subscription packages (We use fixed seat packages) and we have three different price zones (A/B/C). Subscribers choose the day of week and price zone to determine their package, ie. Mary Jones attends on the 2nd Wednesday eve performance of each production and sits in an A price zone seat.
For the 2010*11 season we are going to be re-zoning the facility to a four price zone structure. If I ran the Rollover procedure right into the new zoning structure many subscribers would be paying considerably more for their seats than in the current season, if their seats have moved up a zone. Correct, yes?
So here's the issue. The federal/Ontario governments are imposing a new 13% tax (up from previous years' 5% federal tax) that will already increase prices substantially on all theatre ticket purchases. To reward their commitment to the theatre we would like to "grandfather" our renewing subscribers into their current seats but at last season's prices and I am trying to determine the smoothest way to do this. This will apply to renewing subscribers only. New subscribers will be on the new four zone pricing structure, and a different set of price types.
Am I able to do the following:
1) Rollover using current A/B/C zone structure
2) Re-zone the new season with the four zone map. Upon re-zoning will the renewed sub orders maintain their current pricing?
Any guidance or other suggestions are greatly appreciated.
Thanks, Duane
Hello Kevin,
Thank you very much for this input, and I’m pretty sure that I’m following your logic in Option A. Essentially what is happening with our new zones though is instead of A/B/C/D it is going to go A+/A/B/C, with A+ being our “prime” A seats, A taking over some of the best B seats from before, and the new B consisting of less seats than the old B did. New B seat holders will benefit from a reduced price as well. The C Zone seats are not changing at all, so from your description I’ll need a transition zone of A+/A and A/B, yes? Also, does this change the logic at all?
We do not currently sell subscriptions on the web, but a question then about how this will affect the look of our single ticket purchase page when choosing the Best Available method (we also use SYOS, but this won’t be affected). Currently a patron chooses Best Available by Zone (ie. Orchestra A, Orchestra B, Orchestra C, Balcony A, Balcony B, Balcony C). Will re-zoning through your Option A affect this? i.e. How many zones would show up as options? I would prefer just two new ones (Orchestra A+, Balcony A+) but am wondering if this would result in four new zones on the page.
Option A does seem like a much better approach than B, as B appears to involve more manual processing on the Box Office staff end, so I would prefer to have as much of it looked after on the set up end as possible. I’ll be trying this out in TEST by the end of the week and I think I’ll have a much better handle on it now.
Thanks again,
Duane