What is your subscription model?

This has been BAM practice for many years. We sell our Fall Next Wave Festival Season starting late spring and our Winter/Spring Season starting in November or December. The product mixes are distinctly different. Next Wave tends to be shorter runs of more adventurous performing arts works. Winter Spring tends to be longer runs of more traditional theatrical works.

--Tom Brown
BAM


On Wed, Dec 30, 2016 at 8:53 AM, Gloria Ormsby wrote:

We're reevaluating our current subscription model which is a traditional, full-season subscription in which the entire year's performances go on sale at once in early July (must buy three shows to receive seats until the subscription period ends in August).

Like many organizations, we've been on a downward trajectory over the last 3-4 years and are rethinking our model. We've noticed that the shows that suffer most with our current subscription model often fall in the second half of the year, and have heard from many that they can't commit to shows in March or April when they go on sale the previous July.

We're exploring the possibility of dividing the season into two mini-subscriptions, one that goes on sale at the usual time, and then unveiling the rest of the year's shows in November or December.



Anyone currently doing this, or know an organization that is? Would love to hear about others' experiences.



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Thanks Tom. Did BAM formerly have a full-season subscription model? When/why did the change occur? Do you spend equally on both for marketing or do you assume a lower risk on the adventurous stuff?

Pardon all the questions, but I'm very curious!

 

Kevin

Thanks Tom. Did BAM formerly have a full-season subscription model? When/why did the change occur? Do you spend equally on both for marketing or do you assume a lower risk on the adventurous stuff?

Pardon all the questions, but I'm very curious!

 

Kevin