emarket_ind VS market_ind?

These are always left up to the organization to decide with recommendations based on previous use. 

Best practices would point to the EMarket Indicator on T_CUSTOMER to be the restriction on any online communication (email, social, etc) for the constituent.  The market_ind on EAddress can be used as a more specific restriction, such as to differentiate between work (no marketing) and personal (marketing permitted) email addresses for a constituent.  That being said, your organization’s specific business practices may determine their use in a different way.

=>Ryan Creps

@Tessitura Network

From: Tessitura Technical Forum [mailto:forums-technical@tessituranetwork.com] On Behalf Of Aaron Waapu
Sent: Tuesday, July 28, 2015 8:33 PM
To: Ryan Creps <rcreps@tessituranetwork.com>
Subject: [Tessitura Technical Forum] emarket_ind VS market_ind?

Hello Tessiturians,

A little confused between emarket_ind (in T_CUSTOMER) and market_ind (in T_EADDRESS). 

Both flag active primary email address as 'OK to emarket' yet both are different.

I've also discovered inconsistencies in our data between the two and wonder if we are missing a daily job or something to match them up?

Eg: emarket_ind.T_CUSTOMER = yes
       market_ind.T_EADDRESS = no

       but related to the same email address?

Should we be matching up this data so that it is consistent? If so, what has priority over the other? T_CUSTOMER? or T_EADDRESS?

Any feedback appreciated,

Aaron Waapu
MRC 

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Technical Forum. You may reply to this message to post to the Technical forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

These are always left up to the organization to decide with recommendations based on previous use. 

Best practices would point to the EMarket Indicator on T_CUSTOMER to be the restriction on any online communication (email, social, etc) for the constituent.  The market_ind on EAddress can be used as a more specific restriction, such as to differentiate between work (no marketing) and personal (marketing permitted) email addresses for a constituent.  That being said, your organization’s specific business practices may determine their use in a different way.

=>Ryan Creps

@Tessitura Network

From: Tessitura Technical Forum [mailto:forums-technical@tessituranetwork.com] On Behalf Of Aaron Waapu
Sent: Tuesday, July 28, 2015 8:33 PM
To: Ryan Creps <rcreps@tessituranetwork.com>
Subject: [Tessitura Technical Forum] emarket_ind VS market_ind?

Hello Tessiturians,

A little confused between emarket_ind (in T_CUSTOMER) and market_ind (in T_EADDRESS). 

Both flag active primary email address as 'OK to emarket' yet both are different.

I've also discovered inconsistencies in our data between the two and wonder if we are missing a daily job or something to match them up?

Eg: emarket_ind.T_CUSTOMER = yes
       market_ind.T_EADDRESS = no

       but related to the same email address?

Should we be matching up this data so that it is consistent? If so, what has priority over the other? T_CUSTOMER? or T_EADDRESS?

Any feedback appreciated,

Aaron Waapu
MRC 

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Technical Forum. You may reply to this message to post to the Technical forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!