Hello Everyone!
At the BSO we currently recording age via date ranges but were thinking about moving towards year-of-birth so that the data will always be accurate. I'm wondering if any other Tessie organizations who define age in terms of year-of-birth XX/XX/XXXX. Is this possible with Tessitura? And if you are using Year-of-birth, how has your success been of collecting the data?
Any guidance you can provide would be much appreciated.
We are also considering a data append to suppliment our current records.
Please share your thoughts,
Jamie Jean
Jamie SchneiderE-Commerce and Digital Marketing ManagerBaltimore Symphony OrchestraPhone: 301.581.5207 | jschneider@BSOmusic.orgJoseph Meyerhoff Symphony Hall | 1212 Cathedral St. Baltimore MD 21201 | www.bsomusic.org The Music Center at Strathmore | 5301 Tuckerman Lane North Bethesda, MD 20852 | One world-class orchestra. Two world-class concert halls.
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Jamie,
You mentioned purchasing data and it's certainly possible to get birth date that way although I only remember seeing birth month and birth year coming back from Weath Engine, Epsilon and the like. Maybe that's good enough for your needs or, if your patrons are willing to share their birth date but hesitant to share their birth year, you might purchase and combine the two.
Now, do you believe that New Yorkers age faster than Californians as many suggest?
Warren
We collect this information as an optional field online. Its stored as an attribute. We dont specifically use it at the moment, but I believe there was a thought to email people near their birthday and say "Happy Birthday, come and see this show" etc, so its more of a marketing tool.
Thanks
Mark