Hi all,
I'm investigating the Revenue by Source and Appeal report to see if it meets our needs.
How is a 'response' classed? Anyone in the source who made a purchase?
Might the response be different if the source is an email- would it be those who opened or clicked through AND made a purchase?
Thanks,
Sam
It is just tracking whatever Source was entered on the order.
You could always take a list of those who were sent a promotion and then run T-Stats based upon that list to see how orders were sourced.
From: Tessitura Shared Reports Forum [mailto:forums-shared.reports@tessituranetwork.com] On Behalf Of Sam Carelse Sent: Thursday, June 20, 2013 7:22 AM To: Nicole Keating Subject: [Tessitura Shared Reports Forum] Revenue by Source and Appeal
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Thanks for your response, Nicole. As I mentioned just now to Matt, we don't have source code tracking enabled at present.
We have been using the T-stats solution by running reports against those in the promotion, but we're looking for a report that can handle all of our email activity for a week at once.
Hi Sam,
Just to clarify a bit further. Assuming your website talks to Tessitura using the Web API, it will be using a default source code for all orders processed via the web. However, you have the ability to change that source code to a specific one by using a function called an offer. You can read the documentation for more details but the rough steps are:
1) You set up the source code that you want to use to be tracked.
2) You get your box office to set up an offer for particular performances tied to that source code. (So, for instance, the offer might be for 20% off tickets, only available to people via that source code.) This source code becomes known as the specific offer code.
3) Some websites allow you to enter a promo word instead of just a source number. (Ours website isn't one of them - in our case, customers need to enter the particular source number in the promo box on the site). But if your site can take the text-based offer codes (which are easier to remember), you set them up in TR_WEB_SOURCE_NO.
4) Then your customer enters the appropriate code on the site, and the site changes the source from the default one to the source code associated with the offer
The other way this can be done is some sites (like TNEW) allow you to pass the source code through in a URL, so that you don't actually have to give the customer a special discount offer. You can just give them a custom link.
To read up more on offers on the web, check out this link:
http://www.tessituranetwork.com/Help_System/Default_Left.htm#CSHID=Promotions|StartTopic=Content%2FConnections%20Tab%2FPromotions%20Screen.htm|SkinName=TN%20Skin
For how to set up offers in Tessitura, see here:
Cheers,
Matt