Patrons outside of a 50 mile radius

Have you set up your Geo Areas? It would require figuring out the zip code ranges for what is in your 50-mile radius, but you could then set up a Geo Area that looks at all zip codes outside that range. It is a matter of setting up a system table and then altering the stored procedure. I'm not comfortable writing my own stored procedures, but I found it pretty simple to update the existing one (if you know a little SQL). https://www.tessituranetwork.com/Help_System/Content/Criteria%20Sets/Working%20With%20Geographic%20Area.htm

Have you set up your Geo Areas? It would require figuring out the zip code ranges for what is in your 50-mile radius, but you could then set up a Geo Area that looks at all zip codes outside that range. It is a matter of setting up a system table and then altering the stored procedure. I'm not comfortable writing my own stored procedures, but I found it pretty simple to update the existing one (if you know a little SQL). https://www.tessituranetwork.com/Help_System/Content/Criteria%20Sets/Working%20With%20Geographic%20Area.htm

Whether populated into Geo Area or a Constituent Division Element for Analytics, there are maths to calculate the distance between two points using longitude and latitude. Therefore, this requires collecting the longitude and latitude pairs for the approximate centers of postal codes (via online repo somewhere) and calculating the distance from the venue's longitude and latitude to that of the constituents' postal codes.