Adding New Geo Areas to TR_Geo_Area?

My museum needs to start distinguishing between Connecticut patrons and out of state patrons. I want to add CT as a Geo Area option, so that when I filter in Analytics on our "Top 5 Zips by Ticket Count" it will just give me Connecticut. From previous answers in the forums it seems like I have to go into SSMS first and then add it to the TR_Geo_Area system table. IS that the case, or can I just add the new line directly into the table? I have never touched anything in Geo Area before so I have no idea where to begin. 

Thanks!

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