How have folks found the best way to visualize the Postal Code data within Tessitura? I'm trying to draw up some Analytics widgets/dashboards that will present things cleanly. I can draw up a scatter map, but that gets cluttered rather quickly.
Previously, we had mostly on-site sales, and our staff would ask the zip code survey question of each guest, and we could pull the results. Currently, our sales are online-only, so the survey question isn't possible.
How have you folks found it best to display the answer to the age-old question of 'Where are our guests coming from?'
We've been using Geo Area because it's slightly easier for folks that don't know all the zip codes to understand. It did take some set up in SQL to get our important geo areas coded in but has been totally worth the extra work. I'm currently using a pie chart, though it's not my favorite way to visualize this kind of data. I've also used a treemap which visually is very clear (in my opinion).
Same with us. Our Geo area correspond to the Local Government Area's in Aus because it's often a reporting requirement. Education love it and as census data also pivot on this it's easy (aka possible) to look at your database wrt national census data. Geo area can be popped into your scatter map as additional detail.
Other than that I do a top 10-20 of post codes