This isn't really analytics-related but I wasn't sure what other groups would be better. Please delete if not appropriate.
Is anyone offering or planning to offer paid digital subscriptions? We are looking into that as a possible revenue option if we are unable to reopen for the foreseeable future. I'm curious which platforms you use to host the concert and how it integrates with Tessitura. We are a PAC so I'm also interested if any other PACs or presenting houses are looking into this and, if so, how are you planning to navigate artist rights and where the show is performed.
This is completely new to us to any insight is appreciated! Any implementation challenges or "I wish I would have knowns" are also welcome!
(Cross-posting in the forums just in case.)
We did a similar thing as Colleen, we followed the rules that Equity's been giving to theaters and were able to get our running show online for a limited time.
Our Equity restrictions were:
Every patron had to have a unique password to the video so they couldn't just share a link.
Video had to be taken down 2 weeks after the show was scheduled to end.
We couldn't sell more additional "tickets" than we had available seats left in the original house. So, if the show were still running and we had the capacity to sell, say, 1000 more seats, we were able to sell 1000 views of the video.
We worked with Made Media to build a custom path on our website that was integrated with Tessitura. Patrons had to log into our website using the same login as when they're buying tickets to access the video, so they each had their own unique passwords.
Anyone who had a ticket to a cancelled performance got a special constituency on their account that allowed them to watch the video once they logged in. We also sold "tickets" to a new GA performance that we called "[show name] streaming video", and patrons could buy those tickets on our website just as they would for a regular show. They got the link to the video on the "thank you" page at the end. This way, we were able to restrict the number of people who watched in Tessitura just like we do with normal productions.
When a patron logged in, the website looked for either the constituency on their account or a ticket to the video in their ticket history, and if they had either of those on their account they were able to watch the video. If they didn't, they got a prompt to pay for the video.
If a patron tried to access the video link without either the constituency or a ticket in their history, the website prompted them to pay for the video.
Our Box Office associates had to become tech support specialists for a few days to help people reset their long-forgotten passwords, but all in all it worked pretty well!
Thanks so much! Who are you using to host the video? Is it live or pre-recorded? Have you had any issues with bandwidth?