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Presenting my Marketing and Box Office dashboards at BAYTUG - what questions should I anticipate?

Jordan Edwards
$organization

Hi everyone!

I'm presenting at an upcoming TUG on some dashboards that I've created, and I'd love some feedback about them!  I present often enough, but I've never presented on anything analytics related.  What sorts of questions do you anticipate that I might get with these dashboards?  Do you have any recommendations on what I could add to make them easier to understand for someone who doesn't use Analytics often?

The two I have:

Box Office Data - essentially helping determine appropriate staffing levels for day to day and for performances

Marketing Insights - where are patrons coming from physically, how did they find out about the show, how are we tracking compared to last season, etc. 

5287.BoxOfficeData.dash

5287.Marketinginsights-Ticketsalesbyshow V2.dash..dash..dash

Parents
  • $organization

    I still get blank faces or questions on getting the organisation up to speed with analytics as a lot of people are either

    1. shy about how they only know a little (starting out)
    2. it's someone else who does analytics
    3. There org is not using it yet

    The Analytics questions of note revolve around

    1. engagement
    2. Data governance  (who builds/approves them)
    3. Specific data sets eg: activities, attributes, soft credits 

    Cheers

    H

Reply
  • $organization

    I still get blank faces or questions on getting the organisation up to speed with analytics as a lot of people are either

    1. shy about how they only know a little (starting out)
    2. it's someone else who does analytics
    3. There org is not using it yet

    The Analytics questions of note revolve around

    1. engagement
    2. Data governance  (who builds/approves them)
    3. Specific data sets eg: activities, attributes, soft credits 

    Cheers

    H

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