Has anyone been successful in pulling this information through analytics?
Yes. We use it quite often, when looking at buying patterns to help with improving our geo-targeted marketing efforts.
Can you share what filters you are using? Or the dashboard?
Sure! I often start with Primary Address Postcode Short and build my dashboard around the specific metric we are attempting to measure.
For example, as a seasonal venue, our softest sales tend to occur in May and October, which we refer to as our "shoulder season."
Here we're looking at a specific subset of Zip Codes in coastal Maine for insight into their buying patterns.
Related question...is anyone using an Outside Mapping program to export the raw Zip Codes and then display by zip code or city or county or state? Analytics doesn't break it into those sort of groups.
I have an Exec who is showing me old reporting from Gateway Ticketing and desires better breakdowns. google results give me various online programs to do the mapping and I'm curious if anyone has any experience or advice for any sites??
Thanks in advance!
Hi Mark, I use 3D maps which comes with excel.
I'll add onto Jonathan's comment, note that PO Box zip codes are not an area on a map; they are a point on a map (usually within another zip code area). If you are going to use Excel, look for some YouTube videos regarding displaying zip codes with Excel's 3D Maps.
Thank you both!
I've used the following over the years
Hey Mark! The marketing folks here use Batch Geo.