Has anyone put together a widget that shows ROI on an appeal or source? I can track how much and how many have given to the source, but I want to see how many people we reached out to so I can track how the source did overall. In Tessitura there is number of contacts on a source, but that's not available in Analytics so I'm looking for a workaround, if possible.
I am jumping on the bandwagon for this today and wondering how I missed this conversation last year! I would also appreciate a copy :) treese@trustarts.org