Has anyone put together a widget that shows ROI on an appeal or source? I can track how much and how many have given to the source, but I want to see how many people we reached out to so I can track how the source did overall. In Tessitura there is number of contacts on a source, but that's not available in Analytics so I'm looking for a workaround, if possible.
Could you create lists for each source (pulling in anyone who was a contact on that source) and use the lists to pull the numbers?
This is a good question and a good workaround. I wonder the best way to account for Delivery/Media costs especially if they differ per source.