Non-monetary goals in Analytics

I apologize if I'm late to the party and this has already been answered, but I haven't found the answer, so I thought I'd pose the question.

As we're getting more into analytics, I'm finding that there are a number of spreadsheets in our world that have things like # of seats goals, # of gifts goals, things like that and while I can find the places to put monetary budget goals in Tessitura, there's no where I can find to put a # of tickets goal. There are any number of times that we may have a goal of how many people we reach with programming that is as important (or more important, in some cases) than the financial goal, so being able to see those numbers in context of their goal within analytics would be very helpful. 

Any help greatly appreciated! Again, sorry if this is a basics thing that I'm just not seeing.

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