We're looking for ways to track Audience Demographics, how are people tracking patrons? If you're using survey questions, how are you pulling that data?
The data we want to catch is patron's age, industry, family status, etc., information we can use for targeted Audience Development.
Any insight is appreciated! Thanks!
Is anyone doing this? I'm am also very interested in hearing how other orgs do this.
Hi Amanda. I am not with Boston Lyric Opera - there's a glitch with my network profile right now. I'm with The Kentucky Center. Within the past five years, we've discussed this - but have not taken any actions. Looking back, our "plan" was to rank constituents by activity (ticket purchases, donations, memberships, etc.) and then work with a mailing house to have them overlay a data "append" to the top 25% of our ranked records. This would not be even 80% accurate - but would be the same level of "validity" used by other more commercial firms. In short, it would be more info than we have at present, but not entirely reliable. And we realized we'd need to update the overlay every 3-5 years. Criteria provided by the overlay would need to go into Tessitura custom fields or Attributes. Chris