I've recently been involved in trying to track email analytics. My organization uses a WordFly integration and I'm wondering if anyone knows if it is possible to pull email, click and/or any other type of email analytical data from Tessitura? I'm trying to pull information into Tableau, I had been using excel but want to see if there is a more integrated/automatic solution.
What I really need to know - Is WordFly writing to Tessitura tables, or is it just linking to the emails/customer information?Thanks for any help anyone can give!
Our WordFly integration puts information into the patrons accounts in Connections -> Promotions. It marks the emails they have received, and whether they have opened or clicked through the emails.